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Unlocking the value: The Practical Magic of Home Staging

December 16, 20232 min read

A well-known secret in the real estate world is the power of home staging in selling a home. It's not just about making things look nice; it's about making buyers see the real potential of a space. It creates an emotional connection between the property and the buyers. 

A well-staged home brings a home to life, evoking a sense of warmth, comfort, and lifestyle, making it easier for buyers to see themselves living in it. It helps showcase a home's best features – whether it's an elegant fireplace, breathtaking views, or just an inviting open layout, and makes sure these strengths stand out, influencing buyers to perceive added value.

beautifully staged living room

It also helps optimize the perceived size and layout of a home through thoughtful furniture placement which can make rooms feel more spacious and functional, addressing common buyer concerns about cramped or awkward spaces. Arranging furniture and decor isn't just about presentation; it is about making people fall in love with a place the moment they walk in. As the old adage says, "You only have one chance to make a good first impression!"

Image of luxuriously staged living room

In the age of online listings, attractive photographs are crucial. Staged homes photograph well, making them stand out in online listings and marketing materials. This increased visual appeal can generate more interest and potential offers.

For sellers, figuring out the right colors and decorations can be overwhelming. Professional staging provides clear and actionable recommendations, eliminating the guesswork and stress associated with these aesthetic decisions. It provides a clear roadmap for presenting the home, minimizing stress and uncertainty for sellers.

staged living room with fire place lit

And it's not just talk – the numbers back it up. A 2021 Real Estate Staging Association (RESA) survey revealed compelling statistics. Staged homes, on average, sold for $40,000 over the list price and spent nine fewer days on the market than their unstaged counterparts, even in a competitive housing market. The survey also highlighted that a modest investment of 1.3% in staging resulted in an impressive average return of 7.1% over the list price.

In the end, home staging is like the behind-the-scenes magic that makes a home more appealing, influences buyers, boosts perceived value, and accelerates the selling process. It's not just selling a house; it's selling a way of life, and the numbers tell a pretty convincing story.

To get in contact with an expert Cape Cod Real Estate Agent who knows how to do staging that will increase your home value, be sure to reach out to us here!

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